‘Out of the Ordinary’ Ted Baker Autumn / Winter 2018

As No Ordinary Designer Label, Ted’s made it his life’s work to elevate the everyday through style. With trademark wit, AW18 presents the clothes as they were meant to be worn: in the chilled aisle, at the carwash, on the Tube. Ridiculing the routine, we’ll spend a season in Ted’s world, where the unexpected lies around every corner and nothing is as it seems.


With daily wearability at the forefront of Ted’s thinking, a versatile core palette of navy, khaki, grey and camel lays the foundations, boosted with accents of pink and egg yolk yellow. Key prints enliven more muted looks, with jewel-toned botanicals, geo mash-ups and wild animal paisleys giving the collection a louche, festival attitude.

Classic stripes wrap short and long-sleeved tops, made different through contrast necklines, reversibility and pocket detailing. Checks check in often, most notably on a statement wool overcoat. Jacquard styles surprise and delight, making the perennial bomber jacket a hit at parties.

Cementing the workwear trend, utilitarian overshirts, field jackets, wider leg pleated trousers and cords give Ted’s take on no-nonsense dressing. Military influences invade in the form of cropped aviator jackets, camouflage and new tapered cargo pants.

Outerwear keeps things practical yet stylish: bright nylon fishtail parkas, 3-in-1 water repellent coats and neoprene liners provide a technical edge. Colour-block knitwear continues into Autumn / Winter, while waffle textures, oversize pockets and half-zips promise to keep keen sweater enthusiasts amused.


Ted Baker Menswear Collection can be found at Browns York & Gainsborough stores.





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