Bluebella Lingerie and Nightwear | Browns York Sally Trousdale January 1, 2019 Lingerie, Nightwear Bluebella award-winning, fashion-led lingerie and nightwear collections. Founded in 2005 by Emily Bendell, the story and vision for the brand was simple. Fashion-led luxurious lingerie and nightwear collections made with the highest quality at an affordable price. Bluebella is a lingerie brand with strength and modernity at its heart; designed to redefine sensuality. Visit our York store to browse the Bluebella range and let our expert team help you find the perfect fit.