8th – 21st July


sloggi is the leader in comfortable bodywear in the underwear category, and in particular is world-famous for its (BIG and) comfortable pants.

sloggi might be known for pants but have been making bras since 1986, selling over 1 million in their first year. sloggi push the boundaries of innovation to deliver truly comfortable bodywear.

sloggi’s original core-spun technology briefs were the FIRST elasticated cotton briefs in the world and have been our star since the 1970s. We developed seamless technology in the 1990s and in 2018 we launched our new Zero Feel range, which feels like a supportive second skin. Innovation has and always will remain at the heart of everything we do.

sloggi are obsessed with understanding bodies and the people who own them. We believe that whatever is closest to the body should be the closest to its needs and really and TRULY comfortable.

*Selected styles only

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