EAST’s journey began as a small independent boutique on the Fulham Road, London in 1994. The original vision was to create and promote beautiful, Eastern inspired, clothes and accessories that would be desired by women who celebrate individuality. Early collections were created in Jaipur, India.
Designing in London, they look to the East for key inspirations. Their design talent and buying expertise allow them to create collections that give customers the opportunity to express and celebrate individuality. They delight in globally inspired colour, texture and prints; showing care, passion and spirit in their product development. They aim to complement the Eastern inspired pieces with stylish, everyday essentials; and look to use natural fabrics when they fulfill the drape and fit desired.
Supporting Artisans is Easts heritage, and they continue to do this at every opportunity. Their recent partnership with Fabindia who link over 80,000 crafts people to worldwide markets has given them access to more artisans and allows them to continue to promote their distinctive, ‘Designed to be Individual’ vision.
Their eclectic collections of clothing, jewellery and accessories are designed to complement each other so it is easy to style and create your own distinctive look. They aim to make EAST a continual journey of discovery, we hope you enjoy the voyage!
Find the collections at Browns York.