Forever New are passionate about creating effortlessly wearable and timeless fashion collections, dedicated to the celebration of modern femininity.

While they’re a global brand, behind the scenes they’re a collective of close-knit creatives: fashion enthusiasts, designers and experts, who work non-stop to help customers embrace and elevate their personal style.

Each collection is designed with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing, giving you the confidence to feel beautiful in every moment.

Founded in Melbourne, Australia in 2006, Ever New quickly established itself as one of Australia’s fastest-growing fashion retailers – now trading in six continents with more than 300 retail and concession stores globally. Forever New is the North American trading name for Forever New.

With an in‑house design team, pattern room and access to a broad range of manufacturers worldwide, we’re able to offer our customers high quality fabrics and unique designs at an accessible price.

From dresses for every occasion, to workwear essentials, sparkling accessories and perfect fit denim; Ever New is committed to fashion that stays relevant beyond one season.

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