The creative teams travelled to Wells Beach, Norfolk for inspiration for this season’s collection. They played cricket, jumped down the dunes and picnicked by the shore.

As each day grew to a close, the sunlight would cast a golden glow – and each evening the team would retreat to the beach hut armed with cups of tea and sketchbooks. These sketchbooks included drawings and paintings that would eventually become the new Joules collection.

Whatever the weather, Joules have got you covered, delivering newness whilst keeping the predictably unpredictable British elements in mind.



Find Joules Ladies Fashion at our York and Helmsley stores.





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