The Joules story began in 1989 when Tom Joule started selling clothing on a stand at a country show in Leicestershire.
Joules has been creating time-off clothing since 1989. Season after season we bring newness, colour and distinctly British style. Reimagining classic layering pieces in an authentically Joules way, we deliver exceptional lasting quality and unrivalled attention to detail at phenomenal price points. Always.
Welcome the new season with clothing and footwear from Joules. Gorgeous outfits with styles, prints and colourways.
Visit Browns York, Helmsley, Beverley or Gainsborough stores for the latest collection.
Our in-house design teams continually seek to be inspired by the lives our customers lead, creating unique and bespoke print and style for all our clothing and home ranges. Playful preppy separates and investment-worthy heritage pieces that will become love-forever favourites feature alongside exceptional outerwear that outwits the British weather all year round, with our Right As Rain™
waterproof collection bringing both style and practicality.