Lulu Guinness was founded in 1989 by its then 29-year-old eponymous designer. Since its conception, the brand’s intention has always been to create playful and striking designs that empower the women who wear them.

Lulu Guinness designs are regularly seen on the arms of trailblazing women, such as Kate Moss, Adwoa Aboah, Emma Watson, Poppy Delevingne, Paloma Faith, Helena Bonham Carter and Dita Von Teese. These are women who embrace their own strength and femininity, and are never afraid to push boundaries with their sense of style.

While the iconic lips clutch remains the brand’s most celebrated accessory, many other sophisticated silhouettes and humorous embellishments have become cult favourites around the globe. Lulu’s Florist Basket (a favourite of fashion icon Madonna) is part of the permanent fashion collection at the Victoria and Albert Museum in London, and has also been exhibited in Sotheby’s London and New York.

Influenced by one of a kind creatives, such as the Surrealist fashion designer Elsa Schiaparelli, the brand is known for its light-hearted, playful and timelessness spirit – which the Lulu Guinness women have.